Your author website is the center of your online marketing. A hub for connecting with your readers, engaging new fans and ultimately selling more books. A successful author website helps build your author brand and credibility while promoting your work. To ensure that your site is magnetically attracting readers we’ve put together a list of essentials so you can quickly review what is working, what is missing and what can be improved upon.
Many authors tell themselves that they don’t have time for book marketing because they dread the thought of doing it. They know it is something they should be doing but week after week these marketing tasks remain at the bottom of their to-do list and nothing happens. Successful authors are masters of getting stuff done and somehow managing to fit it all in. So how can you join their ranks?
Build your own buzz with a virtual book tour, a two-week blitz of blog and social media appearances to reach new readers and connect with current fans. You don’t need a professional to do all the networking for you. Organize your own online promotional whirl-wind by following these steps.
Despite recent criticism of Amazon the company continues to dominate the growing e-book market, accounting for more than 80% of English-language purchases, while their competitors lag far behind. This means it's essential that authors take the time to properly optimize their book listings, or risk not being found in relevant searches and losing out on potential customer views. While there are many companies that offer paid optimization services for authors, there is no reason why you can’t do it yourself.
Search Engine Optimization (SEO) is a set of techniques designed to push a site up the list of results returned by a search engine, increasing the site’s visibility and maximizing visitor numbers. It’s easy to get bogged down in the jargon of SEO but the overall goal is simply to make your site user-friendly, search-engine friendly and full of relevant and useful content that can be easily shared.
Creative doubt can be a crippling force, stopping you from writing or showing your work. It’s the what-if questions asked late at night – What if no one likes my book? What if people judge me on my writing? What if I’m laughed at? What if no one buys anything I write ever again?
Know this - You are not alone. Ever since humans begun to create they have been plagued by thoughts of fear and inadequacy.
If you’ve already successfully launched your website but are finding there are barely any visits and even fewer purchases of your book, it may be time to reassess your website strategy. Here we run through some quick ways to boost your traffic and reach new readers.
When you started out it was glorious but now those days are nothing more than a distant memory. If you have wandered off track, lost some motivation or pushed your book to the side now's the time to refocus. Here's five easy steps to get you back on track and on your way to finishing off that novel once and for all.
80% of readers say the book cover plays a decisive role in their decision to buy. Your book cover is the first thing readers see when browsing a collection, digitally and in print, so it's essential that it stand out. A great cover creates readership connection, builds your author brand and gives you a competitive edge in the market. Here we set out our top four tips to designing a best-selling cover and ensuring your masterpiece isn't overlooked.
You've written it, published and now you sit there waiting for the sales to roll on in. There is only one problem - your book isn't selling. Poor book sales can happen to any author and be due to any number of reasons. Here is a few factors to consider to ensure sales success.
Some writers never bother with marketing. They simply go on writing and publishing. Their books are read a little here and there. They hope for more, but never put forth the effort of learning how to master their marketing. Unfortunately, marketing is a new and sometimes scary area for writers. If that sounds like you, it doesn't have to be that way. Here are five free and easy ways writers can market their book.
You worked hard on your book, navigated the publishing maze now all that is left to do is wait while it flies out the door. Yet the days go past, the weeks, months. You begin to despair. Why isn't your book selling? This isn't how it was meant to be.
If we want to connect with our readers we need to let them into our world. Although the elusive writer figure has been much romanticized in the past, these days a well-written author bio is an essential part of building your brand. It should be succinct and reflect your personality. Writing an author bio can be unnerving, especially for new authors, so here's a few tips to ensure your author bio doesn't put readers to sleep.