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marketing
80% of readers say the book cover plays a decisive role in their decision to buy. Your book cover is the first thing readers see when browsing a collection, digitally and in print, so it's essential that it stand out. A great cover creates readership connection, builds your author brand and gives you a competitive edge in the market. Here we set out our top four tips to designing a best-selling cover and ensuring your masterpiece isn't overlooked.
You've written it, published and now you sit there waiting for the sales to roll on in. There is only one problem - your book isn't selling. Poor book sales can happen to any author and be due to any number of reasons. Here is a few factors to consider to ensure sales success.
Some writers never bother with marketing. They simply go on writing and publishing. Their books are read a little here and there. They hope for more, but never put forth the effort of learning how to master their marketing. Unfortunately, marketing is a new and sometimes scary area for writers. If that sounds like you, it doesn't have to be that way. Here are five free and easy ways writers can market their book.
You worked hard on your book, navigated the publishing maze now all that is left to do is wait while it flies out the door. Yet the days go past, the weeks, months. You begin to despair. Why isn't your book selling? This isn't how it was meant to be.
If we want to connect with our readers we need to let them into our world. Although the elusive writer figure has been much romanticized in the past, these days a well-written author bio is an essential part of building your brand. It should be succinct and reflect your personality. Writing an author bio can be unnerving, especially for new authors, so here's a few tips to ensure your author bio doesn't put readers to sleep.
