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book marketing

Balancing Writing With Book Marketing

Balancing Writing With Book Marketing

If you are an author then you are also a marketer. Long gone are the days when you could just upload your book to Amazon and it would sell itself. Increasingly author life is one of entrepreneurialism. You are responsible for not only writing but also the marketing of your book and balancing both is an ongoing juggling act. So before you self-combust from overwhelm at all the tasks you have ahead of you, here are our tips for mastering the balance between writing and book marketing. 

Twitter Tips for Authors

Twitter Tips for Authors

Twitter has been the social media author platform of choice for years now and despite competition from newer social media (Instagram, anyone?) Twitter’s popularity continues to increase. Twitter now has 330 million monthly active users and that number is growing by 4% annually. With so many people in the literary community on Twitter it’s a fantastic place to connect with fellow authors, agents, publishers and industry professionals. In this post we look at the top Twitter tips to increase your tweet visibility and connect with more readers than ever before.

Beat Book Marketing Overwhelm

Beat Book Marketing Overwhelm

Every day we are bombarded by a constant stream of book marketing tools, techniques and trends. Added to this is the highlight reel of social media, making us feel that everyone else is hustling so much harder and smarter than we are. It’s enough to make even the most persistent author feel like giving up. So how to succeed in book market when it feels like you are trying to eat soup with a fork? Here are our straight-forward strategies for beating book marketing overwhelm.

Find Your Ideal Reader With This Easy Exercise

Find Your Ideal Reader With This Easy Exercise

You’ve slaved over every word, edited mercilessly and added an eye-catching cover. You’ve posted and promoted on social media, done author interviews and grown your email list. So where are the influx of readers? Why aren’t you getting more sales for your books? It’s beyond frustrating. What can you do? Is there a way to reach more readers? Where are they?

There is a simpler, easier way. Try this exercise to reach more readers today. 

Five Free Ways to Market Your Book

Five Free Ways to Market Your Book

Some writers never bother with marketing. They simply go on writing and publishing. Their books are read a little here and there. They hope for more, but never put forth the effort of learning how to master their marketing. Unfortunately, marketing is a new and sometimes scary area for writers. If that sounds like you, it doesn't have to be that way. Here are five free and easy ways writers can market their book. 

The Biggest Marketing Mistake New Authors Make

The Biggest Marketing Mistake New Authors Make

You worked hard on your book, navigated the publishing maze now all that is left to do is wait while it flies out the door. Yet the days go past, the weeks, months. You begin to despair. Why isn't your book selling? This isn't how it was meant to be.