Viewing entries tagged
marketing strategy

Easy Email Marketing for Authors: Getting Started

Easy Email Marketing for Authors: Getting Started

Email marketing remains one of the most effective forms of book marketing. It offers a direct connection to your audience without relying on ever-changing social media platforms or third parties. It can drive author website traffic, increase awareness of your work and boost book sales. It’s versatile, low-cost and able to be automated.

7 Free Ways Authors Can Promote and Market their Books

7 Free Ways Authors Can Promote and Market their Books

Last week I had an author tell me that they would love to properly market their book but they felt that they had to be a millionaire to do it. Um, what?  While no-one is going to tell you that some savvy advertising investment won’t help build your author brand, do you have to have a million dollars to make it happen? Definitely not. Here are 7 totally free book marketing ideas that you can get started on today.

Three Reasons Your Book Isn't Selling

Three Reasons Your Book Isn't Selling

You've written it, published and now you sit there waiting for the sales to roll on in. There is only one problem - your book isn't selling. Poor book sales can happen to any author and be due to any number of reasons. Here is a few factors to consider to ensure sales success.