Email marketing remains one of the most effective forms of book marketing. It offers a direct connection to your audience without relying on ever-changing social media platforms or third parties. It can drive author website traffic, increase awareness of your work and boost book sales. It’s versatile, low-cost and able to be automated.
Last week I had an author tell me that they would love to properly market their book but they felt that they had to be a millionaire to do it. Um, what? While no-one is going to tell you that some savvy advertising investment won’t help build your author brand, do you have to have a million dollars to make it happen? Definitely not. Here are 7 totally free book marketing ideas that you can get started on today.