For many authors creating book marketing content can seem like a time-consuming task, eating into precious writing time. Yet creating consistent content is a fantastic, free way to attract more readers to your website and increase awareness of your books. Think of it as your very own PR program.
So how do you create a steady flow of reader-attracting content? As with writing it pays to be organized. For this you need a content calendar.
We recently looked at whether having a blog is mandatory for authors hoping to sell their work. For many authors having a blog is a great way to get in the writing habit, reach more readers, receive instant feedback, network and increase SEO. Decided that blogging is for you or keen to give it a go? Here are 6 tips to ensure that your blog is working for you.
Is blogging a waste of time or a mandatory step in building your author platform? Take a look around the web and you’ll find plenty of conflicting information. Some authors swear by blogging while others say it detracts from their main goal, to write books. In this post we take a look at all the pros and cons so you can make up your own mind.