Your author website is the center of your online marketing. A hub for connecting with your readers, engaging new fans and ultimately selling more books. A successful author website helps build your author brand and credibility while promoting your work. To ensure that your site is magnetically attracting readers we’ve put together a list of essentials so you can quickly review what is working, what is missing and what can be improved upon.
Despite recent criticism of Amazon the company continues to dominate the growing e-book market, accounting for more than 80% of English-language purchases, while their competitors lag far behind. This means it's essential that authors take the time to properly optimize their book listings, or risk not being found in relevant searches and losing out on potential customer views. While there are many companies that offer paid optimization services for authors, there really is no reason why you can’t also do it yourself.
Build your own buzz with a virtual book tour, a two-week blitz of blog and social media appearances to reach new readers and connect with current fans. You don’t need a professional to do all the networking for you. Organize your own online promotional whirl-wind by following these steps.
Creative doubt can be a crippling force, stopping you from writing or showing your work. It’s the what-if questions asked late at night – What if no one likes my book? What if people judge me on my writing? What if I’m laughed at? What if no one buys anything I write ever again?
Know this - You are not alone. Ever since humans begun to create they have been plagued by thoughts of fear and inadequacy.
You worked hard on your book, navigated the publishing maze now all that is left to do is wait while it flies out the door. Yet the days go past, the weeks, months. You begin to despair. Why isn't your book selling? This isn't how it was meant to be.
If we want to connect with our readers we need to let them into our world. Although the elusive writer figure has been much romanticized in the past, these days a well-written author bio is an essential part of building your brand. It should be succinct and reflect your personality. Writing an author bio can be unnerving, especially for new authors, so here's a few tips to ensure your author bio doesn't put readers to sleep.